September 6, 2026
Not a campaign, but I would love to see more Sephora Collection sets with exclusive merch like the mini puffy bag that dropped last year. I created two mock sets based on preferred client looks and best-selling products from my store.
The glowy set (right side) would include: hydrate + glow primer, mini glow setting spray, moisturizing sheet mask, tinted lip gloss, and a mauve lip liner. The matte set (left side) would include: smooth + blur primer, mini original setting spray, mattifying sheet mask, matte cream lip stain, and dark brown lip liner. Both would feature the new Stretch tubing mascara.
These give clients the chance to try Sephora Collection makeup and skincare as a value set, plus an exclusive merch item. Whether it’s a gift or a treat to yourself, these can be additions to an existing routine or a starter kit for new beauty lovers.
Many clients come into our store looking for Sephora Collection products because they remain high-quality and affordable. I also appreciate Sephora’s continued formula advancements to give clients the best possible products and results. Their newest launches have impressed me, like the Brightening Mochi Cleanser and Hydrating Gloss Balm, which I keep in my brush bag. I would definitely recommend trying a few new products to find your new favorite.
Katie Jewett.
Leave a Reply