• September 10, 2026

    Laneige x Peanuts 

    Since 1950, Peanuts have taken over the world, becoming one of the most famous comic strips ever, with iconic characters like Snoopy and Charlie Brown. Snoopy is my favorite Peanuts character, and I would love to see him and the gang on more beauty products. Touchland launched a collaboration this summer with a hand sanitizer and fragrance mist, which was successful at our store. But as a Snoopy collector, I need more!

    Laneige is a popular Korean skincare brand available at Sephora. The brand specializes in science-backed formulas made for all skin types, focusing on the skin barrier. They do collabs and celebrity features on their socials, like the K-pop group KATSEYE and K-fashion brand Matin Kim. The Peanuts gang would be a great next collab for Laneige. 

    This collab would include a JuicePop Lip Stain, Lip Glowy Balm, and Cream Skin Milky Toner. Each product has unique packaging with classic Peanuts colors. The Lip Glowy Balm flavor would be ice cream sundae, and each set features a keychain with a lip balm topper to keep everything connected. Of course, this would be a limited-edition launch available at Sephora and on its own website. 

    Created and designed by me. 

    Katie Jewett. 

  • September 6, 2026

    Not a campaign, but I would love to see more Sephora Collection sets with exclusive merch like the mini puffy bag that dropped last year. I created two mock sets based on preferred client looks and best-selling products from my store. 

    The glowy set (right side) would include: hydrate + glow primer, mini glow setting spray, moisturizing sheet mask, tinted lip gloss, and a mauve lip liner. The matte set (left side) would include: smooth + blur primer, mini original setting spray, mattifying sheet mask, matte cream lip stain, and dark brown lip liner. Both would feature the new Stretch tubing mascara. 

    These give clients the chance to try Sephora Collection makeup and skincare as a value set, plus an exclusive merch item. Whether it’s a gift or a treat to yourself, these can be additions to an existing routine or a starter kit for new beauty lovers. 

    Many clients come into our store looking for Sephora Collection products because they remain high-quality and affordable. I also appreciate Sephora’s continued formula advancements to give clients the best possible products and results. Their newest launches have impressed me, like the Brightening Mochi Cleanser and Hydrating Gloss Balm, which I keep in my brush bag. I would definitely recommend trying a few new products to find your new favorite.

    Katie Jewett.

  • August 29, 2026

    As a marketing graduate student, having a portfolio is important to showcase creativity, skill and an understanding of marketing trends. My first marketing portfolio example mixes beauty and caffeine. It isn’t completely visualized but it paints a picture of the possibilities for each company. 

    Since the Rhode Summer Tour came to Newport, we got a taste for a possible collaboration with The Nitro Bar. 

    As a repeat customer of both, I wanted to combine these “rhodes” for the ultimate collection. Being a beauty advisor, I see the amount of people that shop for Rhode and wait anxiously for new products. So why not create something from two worlds I know and love. 

    The first product would be peptide lip treatments, in The Nitro Bar’s best-selling flavors like Caramelized Banana, Matcha Cookie, and Salted Honey Latte. The packaging would be the same shape but consistent with the iconic blue shade of the coffee shop. It would be white with blue font and a line drawing of a cow used on previous merchandise. The box would be the same blue shade with Rhode x The Nitro Bar featured. The second product would be Peptide Depuffing Eye Patches. They would be blue with line drawings of the same cows. All Nitro Bar locations will be stocked, along with select Sephora locations. It would be available for limited drops on Rhodes website. 

    Of course, there would be a drink for the collaboration. I want to combine both Rhode and The Nitro Bars classic taste for a limited edition, Iced Vanilla-Cinnnamon Latte, topped with Banana Whip. Like all drinks, it could be made into a matcha. For merchandise, there would be a sweatshirt and t-shirt with a custom design meshing both brands. Along with stickers with custom designs. These would be available on Rhodes website and Nitro Bar locations. 

    Created and designed by me.

    Katie Jewett.